Matt here. Hope your Thursday’s off to a great start.
I don’t know about you but I was excited to see the markets close very green yesterday following the Federal Reserve’s half-point rate hike.
That means the big investors that typically trade near the close of the trading day were cool with the decision.
And speaking of big cats, I was just as excited to learn of two major brands jumping into the NFT playing field. They’re making big moves other companies might just envy.
Could they set a trend for other multinational corporations to follow? And if so, should we start building watchlists of our favorite companies before they launch NFTs? Find out why I think we should in today’s post…
VanEck Launches a Community NFT
If you’re into long-term investments, you’ve probably heard of these guys. VanEck is an ETF and mutual fund manager, and now they’re also the first global asset manager to break into NFTs.
The company will release 1,000 VanEck NFTs launched on the Ethereum system. Here’s where things get fun: the project will follow the journey of a fictional character named Hammy.
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As in Alexander Hamilton. Hammy will explore the past, present, and future of monetary policy. Is there potential for a crossover promotion with the hit Broadway show? Only time will tell.
But it’s not just about fun and games with Hammy. The NFTs will function as digital membership cards to exclusive events, digital asset research, and insights from community insiders.
When a major financial player like Van Eck steps up to the plate, it’s possible that other asset managers will also join with NFT projects of their own. Will retail brokers follow through too?
Starbucks Announces NFTs for the Third Place
The superstar coffee retailer wants to go digital. In a big way.
Starbucks Corporation (NASDAQ: SBUX) announced their intent to build an NFT collection and membership community. The NFTs will focus on “coffee, art, and storytelling” and grant access to “exclusive experiences and perks.”
They use the term “third place” to describe a place where people spend time between home and work. And they have big ambitions for their NFT collection to help create that space.
In Starbucks’ mind, the first collection is just the beginning. They expect to launch future collections that branch off the first one and, eventually, their own Starbucks Digital Community Web3 platform.
It makes a trader like me wonder … as more companies launch their own NFT communities, will there come a day when the lucky holders of the original collection see their NFTs skyrocket in value?
Can original NFTs be the next hot nostalgic collector’s items? Beanie babies, I’m looking at you! Maybe we should build a watchlist of favorite companies to nab NFTs from if/when they launch.
Conclusion
A global asset manager and the mother of all coffee shops launching NFTs is what I call a game-changer. And I couldn’t be more excited. I love it when big finance joins the fray.
It feels like a pivotal moment in the NFT space. And it’s exactly in these moments when it feels like we could be on the verge of something big, that it helps to have knowledgeable mentors around.
That’s why Tim Sykes created the NFT Club. It’s where he shares the hottest trends in NFTs and how to play them. The NFT space, crypto, and Web3 could be the next frontier in trading. Like with any kind of trading, it helps to be prepared. You want to learn from the ground up exactly what’s hot now and what could be hot next. Join our breakthrough discussions in the Tim Sykes’ NFT Club!